Through the generous support of our donors, MathWorks, and the Middlesex Savings Bank Charitable Foundation, we are able to offer the Center for Philanthropy Education nonprofit workshops.
MetroWest nonprofit staff, volunteers, board and committee members are welcome to attend free of charge. If you register for a seminar and your plans change, please let us know 48 hours in advance. A $25 no-show fee will be applied.
Seminar topics may include:
- Social Media
- General Marketing
- Email Marketing
- Membership Retention
- Budgets & Grant Proposals
- Strategic Planning
- Annual Giving Plan
- Volunteers & Donors
- Filling out the Form 990
Best Practices for Growing your Major Gift and Planned Giving Programs
Presenter: Greta Morgan , Director of Development, The College of the Holy Cross
Date: Tuesday, May 23, 2017
Time: 10:00 AM to 12:00 PM
Location: Framingham Public Library, 49 Lexington Street, Framingham, MA 01702
From marketing, to asking, to partnering with volunteers or staff members - this session will provide you with an overview of how to grow and enhance your fundraising program to include (or expand) major gifts and planned giving efforts. We will discuss how to cultivate and move your donors to the major gift level and beyond. Tools and takeaways will be shared for you to use in your program. Join us to learn more about how you might tailor your efforts to start, grow, and/or expand your current fundraising program.
About our Presenter: Greta Morgan has over twenty five years of experience in annual giving, planned giving, major gifts, and campaign planning. She recently joined The College of the Holy Cross as its new Director of Development. Prior to Holy Cross, Greta served in various positions with Beth Israel Deaconess Medical Center, Harvard University; Harvard Graduate School of Education; Massachusetts Institute of Technology; and the Environmental Careers Organization. She holds a B.A. from Wheaton College and an M.B.A. from the F.W. Olin Graduate School of Business at Babson College.
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Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!
Presenter: Julia C. Campbell, Digital Marketing Strategist, Founder of J Campbell Social Marketing
Date: Wednesday, May 24, 2017
Time: 9:30 to 11:30 AM
Location: Framingham Public Library, 746 Water Street, Framingham, MA 01701
To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?
In this small group, deep dive intensive workshop, we will review actual case studies from nonprofits that had success with their online awareness and marketing campaigns. Using their examples, we will go into detail each step necessary to run a successful online awareness and marketing campaign for your nonprofit.
During this 2 hour, small group workshop, you will learn:
- How to plan and prepare for a successful campaign
- How to set SMART goals for the campaign
- How to set up your website, email, and social media channels for maximum success
- How to identify and recruit Social Media Ambassadors to spread the word
- How to launch your campaign with a bang
- How to use a Campaign Calendar to consistently promote the campaign after launch
- How to measure the success of the campaign
- How to build on momentum and keep your new supporters motivated and engaged after the campaign
Presenter: Julia Campbell has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond.
In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press.
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Foundation for MetroWest Grant Open House
Date: Tuesday, July 18, 2017
Time: 10:00 to 11:30 AM
Location: Foundation for MetroWest, 3 Eliot Street, Natick, MA 01760
Join us to learn about our 2017 Regional Competitive Grant Program offered through the Foundation. There will be time to ask questions and further understand the process.
Seating is limited, so please register early. We also greatly appreciate organizations sending only one representative so we are able to have as many organizations as possible join us. Thank you!
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